Singapore Advertising and Media Buying Experts

Ever Wonder How to Advertise in Singapore?

Singapore Advertising: Market Experts

Singapore is a thriving city-state, with a strong economy, educated and diverse population, and pro-business environment. It's a top global financial center and hub for international trade, with ample potential for brands seeking growth throughout Southeast Asia. Singapore's economic stability and cultural richness makes it an indispensable hub for brands seeking international influence.
Explore Criterion Global's Singapore advertising and media buying expertise, offering insights, market analysis, FAQs, and success stories illustrating how our international advertising services establish brands in Singapore.


Our Practice

Criterion Global provides the infrastructure to bring your brand to new markets:

  • Serving all media, including Digital, Broadcast (TV + Radio), OOH, Social, Print, Experiential, Sponsored Content, B2B + more.

  • Internationally credentialed.

  • Globally awarded.

  • Working with ambitious, world-class brands since 2008.

International media buying in Singapore

Powering growth for ambitious global brands:

International Media Buying Clients


Benefits of Partnership

Global Experience for Singapore Advertising + More


Criterion Global, with its extensive global experience, deftly guides clients through the intricate landscape of advertising in Singapore. Navigating unique challenges, we bring seasoned expertise to those venturing into unfamiliar markets, ensuring strategic success and impactful market penetration. Elevate your brand's presence with our unparalleled understanding of Singapore's advertising terrain

Expert Knowledge on Singapore Advertising + Beyond

Advertising Speciality

In Singapore and beyond, Criterion Global stands as a strategic partner, seamlessly supporting advertising across digital and traditional channels. With a wealth of global market experience, we secure deals and provide insights to maximize value. Our expertise empowers growing global advertisers to adeptly manage, measure, and monetize campaigns, ensuring impactful and efficient advertising endeavors.

360° Singapore Advertising Strategy | Criterion Global

Singapore Strategy

Navigating the dynamic landscape of Singapore advertising demands precision. Criterion Global specializes in crafting strategies tailored to the intricacies of the market. From ad creative localization to meticulous media planning and buying, we guide clients toward profitability in this competitive space.
Elevate your advertising success with our expertise in the art of Singaporean marketing.


Singapore Advertising: Market Analysis

Position your brand for growth in the world's 4th largest financial center: Singapore.

Singapore's ad market, worth $1.47 billion* in 2021, is crucial for advertisers targeting Southeast Asia's consumers, accounting for 28% of the region's ad spending. The industry is competitive, catering to finance, tourism, retail, and technology sectors.As a major business and financial hub in Asia, Singapore offers a unique chance for global brands to expand their regional reach. Its significance is evident as multinational corporations like Google, Amazon, and Facebook have set up their regional headquarters there for business operations and advertising campaigns.

The Singapore Advertising Market

The Singapore Market

With one of the highest GDP per capita in the world, Singapore allows for affluent consumers who can spend on goods and services. Being a multicultural society with a diverse mix of ethnicities, cultures and languages, it is an ideal market for brands that want to appeal to a wide range of consumers.Singapore is also strategically located in the heart of Southeast Asia and serves as a hub for regional trade and commerce. With its pro-business policies, low taxes, and efficient infrastructure, it is an attractive market for brands that want to set up operations or expand their business in the region.

Common Challenges When Advertising in Singapore

Businesses advertising in Singapore must comply with various regulations, such as avoiding misleading or deceptive ads, not engaging in unfair trade practices, and following guidelines for tobacco, alcohol, health products, and religious advertising.The Consumer Protection (Fair Trading) Act prohibits bait advertising, pyramid selling, and multi-level marketing schemes. Tobacco advertising is banned, and alcohol ads must not target minors or encourage excessive consumption. Ads for health products must be truthful and comply with the Health Sciences Authority's guidelines, while religious ads should not offend any group or promote exclusivity.Businesses should consult relevant authorities for detailed guidelines before launching ad campaigns.

Ease of Doing Business

Singapore's ease of doing business is world-renowned, consistently ranking as one of the top countries in the World Bank's Ease of Doing Business Index. The country's efficient and transparent regulatory framework, coupled with its skilled workforce and strategic location, make it an ideal destination for businesses looking to establish a presence in Southeast Asia.In terms of trading across borders, Singapore is a clear leader, scoring a near-perfect 98.4 in the World Bank's rankings. This is largely due to the country's modern port infrastructure and streamlined customs procedures, making it a hub for international trade.Despite Singapore's relatively small size, its economy is robust and diversified, providing a stable and conducive environment for businesses to grow and thrive. Many global brands have recognized this and have established their regional headquarters in Singapore as a gateway to the rest of Asia.Criterion Global is a full-service media buying and advertising consultancy. We are committed to helping our clients from all sectors - from multinational companies, startups, to growth-stage brands navigate and succeed in SIngapore's dynamic and competitive business landscape.


Media Services

Singapore Advertising Growth Advisory

Service: Singapore MARKET CONSULTING

Singapore Growth Advisory

With a wealth of experience, we offer invaluable insights to guide your business through the distinctive challenges of advertising in Singapore.Our commitment extends to crafting successful strategies for ad creative localization, media planning, and overall profitability. Drawing on our expertise and regional knowledge, our Singapore headquarters serves as a strategic hub for expanding your business into the broader Asia Pacific market.Trust us to propel your advertising goals and elevate your business to unprecedented heights.


Singapore Media Planning

In the realm of Singapore advertising, we tailor your campaigns to local markets and pinpoint effective media channels to engage your target audience. Collaborating closely with your team, we craft a strategy to enhance brand visibility and drive customer acquisition in Singapore. Our meticulous research identifies optimal partners and platforms, ensuring a positive return on investment.We've cultivated strong partnerships with major media vendors, including MediaCorp, SPH, JCDecaux, Clear Channel, and SMRT Media. These alliances provide our clients with diverse advertising options across various mediums, complemented by expert advice and insights, ensuring positive outcomes for their investments.

Singapore Advertising + Media Planning
Advertising in Singapore, OOH

Service: Media Buying In Singapore

Singapore Media Buying

It is essential for brands to be visible to achieve business outcomes. At Criterion Global, our expertise spans traditional, digital and social media channels, allowing us to provide your brand with the widest possible reach.
With our industry-leading analytics and insights, we are able to equip you with the tools necessary to optimize your strategy and target the customers that matter most to your business. By working closely with you, we can help you fine-tune your marketing strategies and stay ahead of the competition.
Let us help you make a powerful entrance into the Singapore market.

Say hello

Work with the leading international media agency for market entry in Singapore

"For nearly 10 years, we've worked with Criterion Global to adapt and evolve our media strategy in the face of shifting global market trends due to hurricanes, media consumption, a global pandemic and unprecedented currency disruption. We strongly recommend their guidance for brands marketing to a global consumer - in Mexico or beyond."

- Darrick Eman, Chief Marketing Officer, Grupo Brisas, México.


Frequently Asked Questions

Singapore Iconic Architecture


Singapore Advertising FAQs

Q. What makes Singapore an attractive market for advertising?

A. Singapore has many unique qualities that make Singapore a compelling market for advertisers.

Q. How can I measure the success of my advertising campaigns in Singapore?

A. Learn about key performance indicators and metrics relevant to evaluating campaign effectiveness.

Q. What support does Criterion Global offer for advertising in Singapore?

A. Learn about the comprehensive services and expertise Criterion Global provides to support successful advertising campaigns in Singapore.



Reach out to us.

To learn more about our international media planning and buying services, and specifically Singapore advertising practice, please complete the form here. For fastest response, please include details regarding your specific needs.We look forward to working with you.

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